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Jewellery Trends For The Festive Season

Ruchika Bhatia | October 7, 2021
Jewellery Trends For The Festive Season

Indians have always loved jewellery. It is no wonder then that our country is the world’s largest gold consumer. But with gold prices sky rocketing over the past few years, the precious metal is thought of more as an investment, rather than as raw material for jewellery.

On account of higher prices, there has been a sudden spurt in demand for semi-precious stones and fashion jewellery. Fashion is a huge industry in itself, and thanks to social media, there is an increasing requirement to match jewellery with outfits. Easy affordability of semi-precious jewellery has further helped many a fashionista keep abreast with changing trends. This sector has, therefore, made exponential gains.

It is important, however, to keep a keen eye when selecting and buying semi-precious jewellery, or fashion jewellery for that matter. There is a huge market for imitation jewellery, and unless one is well informed, one can be easily duped. A suggested tip is to look for semi-precious jewellery that is handcrafted with a quality finish.

With the festive season’s onset, one can shop for statement pieces made in gold patra, especially imitation kundan pieces embedded with semi-precious stones. Traditional Indian jewellery designs have always been a rage. They also go best with traditional outfits that one usually wears for such occasions.

Some pieces that are absolute must-haves in jewellery collections are listed below.

Statement neckpiece in multi coloured natural druzzy stones

Pendant made in navratana stones 

A bracelet in black onyx, rose quartz and green fluoride.

‘Chandbalis’ are semi-precious ruby and emerald pieces set in a gold patra

Maang tikka comprising pure pearls set in a gold patra

A choker in imitation polki with green onyx drops

Prices are available on request.

To explore the collection in detail, please click on the social media handles. Orders can also be placed via WhatsApp on +91 98370 65767.


Ruchika Bhatia

A post graduate in Advertising and Public Relations, Ruchika always had a knack for branding and marketing. Coming as she does from a family that has been jewellers from generations, she soon found herself turning an entrepreneur in the same field.

 

She launched her own brand ‘Bejewelled by Ruchika’ in 2014 and there has been no looking back ever since. In this endeavour she has been ably supported by her parents to whom she credits with much of her success. Her mother, Sudha’s enthusiasm and support at every level from production to sourcing and designing to customisation has been a great learning experience for her. She imbibed the knowledge of gemstones from her father Rishi who helped add value to her pieces with quality workmanship. Ruchika says that without her parents – her guiding force – it would have been difficult to build the trust and loyalty of her customers.

 

Ruchika holds annual exhibitions showcasing her new collection that is painstakingly put together by her team of karigar’s. She also retails out of her studio in Meerut, Uttar Pradesh where she is based. ‘Bejewelled by Ruchika’ caters to jewellery for special occasions, for bridal wear and even customises statement neckpieces to go with western and Indian wear.

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Arti Chopra
Arti Chopra
2 years ago

Great collection!!! A treat to the eyes👌

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