Pinky has always wanted to do something for children and women. When she moved to Siliguri, West Bengal, she felt there were many opportunities where she could make a world of difference. In 2013, her husband, Swadipt Samuel, and she founded ARISE (Alert and Release India of Slavery Entraps). The organisation rescues children and women from different kinds of trafficking. They try and provide shelter and seek to reintegrate victims into society.
It has now been eight years since the couple have been working in bringing awareness through street performances and stage performances in Siliguri and adjoining areas in North Bengal.